The first West Lake Expo in 1929 was the premiere for China's exhibition industry, and it was reborn in 2000 asannual shows and events that win Hangzhou worldwide popularity. The Expo is a grand carnival for people andcompanies from all over the world, and sister cities worldwide as well, and is also a giant trading fair that vieldshuge profits. in recent years, strides have been made in placing the Expo into the market, making it a globalizedand upscale exhibiting and show event as a window of Hangzhou to reach out to the world.